1) About Deggusa
-특수화학 분야 다국적기업, SKW Trostberg, Goldschmidt,
Deggusa-Huls의 합병으로 2001년 탄생
-종업원:48,000명, 매출액:118억 유로
-독일 제3의 화학기업이자 특수화학 분야의 세계리더
-약 5만여 개의 특허 보유
-매출 3% 이상 R&D에 사용
2) Corporate Innovation Management
공동
커뮤니케이션
플랫
2. Marketing Research Firm's Report
현재 슈퍼마켓의 장난감 유통은 미진한 수준 (시장점유 3%내외)
→ 수년 내 확대 전망됨. (이유: 수퍼마켓의 주력 제품군이 식품에서 고 마진의 비식품류 (일반 공산품) 으로 전환 모색 중으로, 유아용 장난 감이 그러한 변화를 주도할 수 있을 것으로 판단됨.
Corporate entrepreneurship
설립된 기업내에서 사용되거나 응용되어지는 기업가정신을 말함
Entrepreneurs
- 성공한 기업가는 기업가적 마인드를 가지고 있음
- 기업가적 마인드를 가지고 있는 사람은 시장에서의 불확실성을 높게 평가하고 중요한 혁신을 가져다 줄 잠재적인 기회를 지속적으로 식별하려고
1-1 Innovative Toy Inc.
Shanghai Innovative Toys Corporation
Business Type: Manufacturer
Year Established: 1982
Industry Focus: Toys, Ball
Products/Services: Gym balls, Hop balls, Full printing, Spray printing
Main Markets: North America
Other Markets: America, Europe
OEM Service: Yes
Legal Representative / CEO: Alex Tang
Number of Employees: 501 - 1000 People
Ann
2. Strategical changes due to privatization
According to miles and snow's corporate strategy analysis, KT&G is undertaking the Analyzer approach. In order to satisfy the taste of various customers' needs, KT&G is pouring immense asset into R&D, and it also adopted the brand manager to adapt itself into the changing environment. Considering the fact that KT&G was closer to defender approach i
□ Managing Innovation
성장 기회의 가장 중요한 요인 중 하나는 혁신이다. 혁신은 조직의 프로세스를 전환하거나 상업적으로 발전할 수 있는 제품이나 서비스를 만드는데 쓰이는 새로운 지식을 뜻한다. 새로운 아이디어의 가장 중요한 원천은 새로운 기술이다. 기술은 회사가 혁신적인 새 제품이나 서비
Ⅰ. The Introduction of Corporation
1. Values & Vision
1) Highest Performance with the Highest Ethics
There are top three values Siemens is aiming at, which are responsibility, excellent, and innovative. ‘Responsibility’ is committing to ethical and responsible actions. ‘Excellent’ is achieving high performance and excellent results. ‘Innovative’ is being innovated to create s
Namely as, ‘timely rain for employees’, ‘바른마음 management’, ‘바른마음 Reflection /고객기쁨 Creation and ‘Elucidation of corporate Excellency’.
Such expressive terms specified on BSC will be conveyed as the extension of the corporate philosophy, ‘세상의 꿈을 담다’ and the corporate mission, 'Global LOHAS’ to the entities related to the firm.
its fundamental competencies and articulating a new mission, vision, and core values, management radically reshaped the company. Mission is as follows: Lam Research is dedicated to the success of the customers by being the world-class provider of innovative technology and productivity solutions to the semiconductor industry. To attain their mission, they set five visions and try to achieve them.
Information system in Nexen helps to build a strategy to help gain competitive advantage. Nexen gathers customer’s information from the feedback, and then develop their input resources to the satisfactory of both customers and suppliers. Therefore, information system plays a great role to globalize Nexen Tire.
Innovative managerial practices
How is entrepreneurship encouraged
The pr